Portrait
As of March 2015, I am full professor of Applied Linguistics at the University of Vienna, Department of Linguistics.
I was trained in German (Linguistic) Studies, where I have also received my academic qualification
(PhD, 2004, in Freiburg, Germany; Habilitation, 2013, in Zurich, Switzerland).
My main research interests are located in the fields of (interactive) sociolinguistics; they particularly include (multimodal) ideologies of communication (metapragmatics) and discourse studies.
Further Information: ▸ Curriculum Vitae
▸ Research
▸ Publications (PDF)
News & Announcements
New publication (September 2026)Jürgen Spitzmüller:
Register and Enregisterment in Germanic. In: Sebastian Kürschner and Antje Dammel (eds.): Oxford Encyclopedia of Germanic Linguistics.
Oxford: Oxford University Press (Oxford Research Encyclopedia of Linguistics).
New publication (July 2026)Jürgen Spitzmüller:
Linguistik und Öffentlichkeit. Hintergründe und Funktionen einer fachreflexiven Sinnformel.
In: Linguistik Online 148/7, pp. 13–30.
[Download (OpenAccess):
<https://doi.org/10.13092/14e5t683>].
New publication (March 2026)Jürgen Spitzmüller:
The Total Linguistic Fact. Linguistics at the Interface of System, Use, and Ideology.
In: Florina Zülli/Ronja Eggenschwiler/Christa Dürscheid (eds.): Sprachgebrauch und Sprachidentitäten: Variationslinguistische Perspektiven.
Tübingen: Narr Francke Attempto, pp. 203–228.
[Download (OpenAccess):
<https://doi.org/10.24053/9783381135028>].
New publication (November 2025)
Bettina M. Bock and Jürgen Spitzmüller (eds.): Unter dem Radar. Kommunikationskulturen jenseits sozialer Normalitätszuschreibungen
(= Osnabrücker Beiträge zur Sprachtheorie [OBST] 105).
[Download (OpenAccess):
<https://doi.org/10.17192/obst.2025.105>].
New publication (November 2025)
Bettina M. Bock and Jürgen Spitzmüller: Achtung, Radarkontrolle! Editorial. In: Osnabrücker Beiträge zur Sprachtheorie 105, pp. 7–28
(Themenheft
Unter dem Radar. Kommunikationskulturen jenseits sozialer Normalitätszuschreibungen, ed. by Bettina M. Bock and Jürgen Spitzmüller).
[Download (OpenAccess):
<https://doi.org/10.17192/obst.2025.105.8935>].
New publication (November 2025)
Jürgen Spitzmüller und David Klein: Die im Dunkeln sieht man nicht. Braille in Sprachwissenschaft und Mediendiskurs zwischen
Ausblendung und Anormalisierung. In: Osnabrücker Beiträge zur Sprachtheorie 105, pp. 53–81
(Themenheft
Unter dem Radar. Kommunikationskulturen jenseits sozialer Normalitätszuschreibungen, ed. by Bettina M. Bock and Jürgen Spitzmüller).
[Download (OpenAccess):
<https://doi.org/10.17192/obst.2025.105.8937>].
New publication (August 2025)
Jürgen Spitzmüller:
Ease, Comfort, and Control. Ideologies of Design in Software Coding. In: AI & Society. Knowledge, Culture and Communication 40 (Special Issue
AI Technology as Human Interaction. Linguistic and Cultural Framings of AI as Communicative Infrastructure, ed. by Marie-Theres Fester-Seeger, Bettina Migge, Christoph Purschke and Britta Schneider), pp. 4605–4618.
[Download (OpenAccess):
<https://doi.org/10.1007/s00146-025-02242-9>].
New publication (July 2025)
Jürgen Spitzmüller: What You See Is What You Get? Challenging the Primacy of the Visual in
Linguistic Writing Research. In: Sociolinguistica. European Journal
of Sociolinguistics 39/2 (Special Issue
Multilingual, Multilectal, Multiscriptal Writing, ed. by Cecelia Cutler, Unn Røyneland and Zvjezdana Vrzić), pp. 305–326.
[Download (OpenAccess):
<https://doi.org/10.1515/soci-2025-0011>].
New publication (May 2025)
Jürgen Spitzmüller: Typografie. In: Forschungsgruppe Diskursmonitor und Diskursintervention (ed.):
Diskursmonitor. Glossar zur strategischen Kommunikation in öffentlichen Diskursen.
[URL: https://diskursmonitor.de/glossar/typografie (OpenAccess)].