1994 to 2000 Studies of German philology and history, University of Freiburg/Breisgau
December 1996 to March 2000 Undergraduate scholar of the
Studienstiftung des Deutschen Volkes
May 2000 State examination in German philology and history
October 2000 to February 2004 Ph.D. studies (Germanic Linguistics), University of Freiburg/Breisgau
October 2000 to December 2003 Ph.D. scholar of the
Studienstiftung des Deutschen Volkes
February 2004 Ph.D. conferral (Dr. phil., University of Freiburg/Breisgau, Faculty of Philology; main thesis supervisor: Prof. Dr. Jürgen Schiewe)
January 2003 to August 2007 Research assistant at the University of Zurich, Department of German Studies, chair of Prof. Dr. Christa Dürscheid
February/March 2007 Visiting scholar at the Gakushuin University, Tokyo
September 2007 to February 2013 Senior research assistant (department level), University of Zurich, Department of German Studies
April to October 2012 Visiting professor for media linguistics at the University of Hamburg, Department of German Studies I and Department of Media and Communication.
October 2012 to February 2015 Delegate for the Bologna reform and academic advisor for German Studies (senior research assistant), University of Zurich, Department of German Studies
March 2013 Conclusion of the Habilitation procedure at the Faculty of Arts of the University of Zurich
Mai 2013 Appointment to the state of a
Privatdozentat the University of Zurich (Venia Legendi for German Linguistics)
Winter term 2013/14 Lectureship at the University of Vienna, Department of Linguistics.
March to June 2014 Visiting professor for Sociolinguistics and Discourse Analysis at the University of Vienna, Department of Linguistics.
As of March 2015 Full professor (chair of Applied Linguistics) at the University of Vienna, Department of Linguistics.
Organization (conferences, panels etc.)
Perzeptionslinguistische Perspektiven auf Mehrsprachigkeit: Einstellungen, Ideologien, Positionierungspraktiken[Folk-linguistic perspectives on multilingualism: attitudes, ideologies, social positioning] (University of Dusseldorf) [with Kersten Sven Roth]
Soziale Positionierung als sprachliche Praxis: theoretische Konzepte und methodische Zugänge[Social positioning as a linguistic practice: theoretical concepts and methodical approaches] (Österreichische Linguistiktagung [Austrian Linguistics Conference], Graz) [with Mi-Cha Flubacher and Christian Bendl]
Language Ideologies: Bridging the Gap between Social Structures and Local Practices(Sociolinguistics Symposium 21, Murcia) [with Brigitta Busch]
Metalinguistic Discourse on Language Contact and Globalization(Third Conference on Language Contact in Times of Globalization [LCTG3], University of Greifswald) [with Spiros Moschonas]
Zugänge zu diskursiver Diversität/Approaches to discursive diversity(AILA 2008 – 15th World Congress of Applied Linguistics, Essen) [with Ingo Warnke]
Methoden der Diskurslinguistik nach Foucault(41. Linguistic Colloquium, Mannheim) [with Ingo Warnke]
Textdesign und Textwirkung in der massenmedialen Kommunikation(Annual meeting of the Gesellschaft für Angewandte Linguistik, Koblenz) [with Kersten Sven Roth]
17–19/02/2005 International Conference
Perspektiven der Jugendsprachforschung/Current Developments in Research into the Language of Young People(Zurich) [chair of Christa Dürscheid]
Winter semester 2001/02 Lecture series
Streitfall Sprache – Sprachkritik als angewandte Linguistik?(University of Freiburg) [with Kersten Sven Roth, Beate Leweling and Dagmar Frohning]
Supervision of PhD Theses
Project consultancy Member of the external board of the JSPS research project Contrastive German/Japanese media linguistics (Manabu Watanabe/Noriko Okamoto/Masahiko Koga, Tokyo), April 2006 to March 2009; Cooperating partner of the Sparkling Science project My Literacies. Approaches to literacies in multimodal and multilingual contexts – The view of the child (Nadja Kerschhofer-Puhalo/Werner Mayer, Vienna), as of August 2014; Cooperating partner of the SNF projekt What's up, Switzerland? Language, Individuals, Ideologies in Mobile Messaging (Elisabeth Stark, Christa Dürscheid, Zurich; Federica Diémoz, Neuchâtel; Silvia Natale, Chrispin Thurlow, Bern; Beat Siebenhaar, Leipzig), as of January 2016
Book and journal peer-reviewing International Journal of Applied Linguistics (Wiley-Blackwell); Pragmatics & Beyond N.S. (Benjamins); Zeitschrift für Diskursforschung/Journal for Discourse Studies (Beltz); Germanistische Arbeitshefte (De Gruyter); Beiträge zur Interkulturellen Germanistik (Narr); ÖDaF-Mitteilungen (V&R unipress); ZDL Beihefte (Steiner).
Conference peer-reviewing AILA 2011 – 16th World Congress of Applied Linguistics, Beijing (strand Sociolinguistics); 7th International Conference on Language Variation in Europe (ICLaVE 7), Trondheim; 8th International Conference on Language Variation in Europe (ICLaVE 8), Leipzig; Conference of the Association for Language Awareness (ALA) 2016, Vienna.
Scientific societies and research networks
Gesellschaft für Angewandte Linguistik (GAL) [German Society for Applied Linguistics]
Verband für Angewandte Linguistik (verbal) [Austrian Society for Applied Linguistics] [member of the extended board]
Research Network Sprache und Wissen – Probleme öffentlicher und professioneller Kommunikation [Language and knowledge – problems in public and professional communication] (co-chair of the domain
German Languagewith Gerd Antos and Jochen A. Bär)
Research Group Sociolinguistics of Scriptality (SoS)
Research Network Methods and practice of contrastive discourse linguistics (KoDiL) (University of Greifswald, University of Szczecin) [associated member]
Conference Network Diskurs – interdisziplinär [discourse as an interdisciplinary phenomenon]
As of Oct. 2016Professorial council of the Faculty of Philological and Cultural Studies, University of Vienna (co-chairman)
As of Oct. 2016Faculty conference of the Faculty of Philological and Cultural Studies, University of Vienna (substitute member)
As of Oct. 2016Studies conference of the Directorate of Studies for Musicology and Linguistics (SPL 16), University of Vienna (permanent member)
November 2006 to June 2011Board of the Faculty of Arts and Social Sciences, University of Zurich (delegate of the non-professorial academic staff)
November 2006 to February 2013Vereinigung Akademischer Mittelbau der Universität Zürich (VAUZ) [Association of the Non-Professorial Academic Staff of the University of Zurich] (November 2006 to June 2011: member of the board)