Academic Training and Main Positions
1994 to 2000
Studies of German philology and history, University of Freiburg/Breisgau
December 1996 to March 2000
Undergraduate scholar of the Studienstiftung des Deutschen Volkes
May 2000
State examination in German philology and history
October 2000 to February 2004
Ph.D. studies (Germanic Linguistics), University of Freiburg/Breisgau
October 2000 to December 2003
Ph.D. scholar of the Studienstiftung des Deutschen Volkes
February 2004
Ph.D. conferral (Dr. phil., University of Freiburg/Breisgau, Faculty of Philology; main thesis supervisor: Prof. Dr. Jürgen Schiewe)
January 2003 to August 2007
Research assistant at the University of Zurich, Department of German Studies, chair of
Prof. Dr. Christa Dürscheid
September 2007 to February 2013
Senior research assistant (department level), University of Zurich, Department of German Studies
October 2012 to February 2015
Delegate for the Bologna reform and academic advisor for German Studies (senior research assistant),
University of Zurich, Department of German Studies
March 2013
Conclusion of the Habilitation procedure at the Faculty of Arts of the University of Zurich
Mai 2013
Appointment to the state of a Privatdozent
at the University of Zurich (Venia Legendi for German Linguistics)
As of March 2015
Full professor (chair of Applied Linguistics) at the University of Vienna,
Department of Linguistics.
Guest Positions
February/March 2007
Visiting scholar at the Gakushuin University, Tokyo
April to October 2012
Visiting professor for media linguistics at the University of Hamburg,
Department of German Studies I and
Department of Media and Communication
Winter term 2013/14
Lectureship at the University of Vienna, Department of Linguistics
March to June 2014
Visiting professor for Sociolinguistics and Discourse Analysis at the University of Vienna,
Department of Linguistics
October 2019
Visiting professor at the Department of Humanities,
Peter the Great Polytechnical University
St. Petersburg
November 2019
Visiting scholar at the Department of Czech Language and Theory of Communication,
Charles University Prague
Organization (Conferences, Panels etc.)
20–22/09/2023
Sektion Sprache und soziale Ungleichheit – revisited
[Language and Social Inequality – revisited] (GAL-Kongress 2023 [Annual Meeting of the German Society of Applied Linguistics], Mainz) [with Florian Busch and Mi-Cha Flubacher]
28–29/09/2022
Panel Soziale Ökonomie der Medialität
[The Social Economy of Mediality] (GAL-Kongress 2022
[Annual Meeting of the German Society of Applied Linguistics], Würzburg) [with Florian Busch]
20–23/09/2022
Workshop Ideologies of Design: Metapragmatics, Mediation, Materiality.
Chicago [co-organized with Constantine V. Nakassis]
9–12/12/2021
46th Austrian Linguistics Conference (ÖLT), Vienna (online) [with Hannes Fellner, Helmut Gruber, Florian Hoidn, Roswitha Ourednik, Markus Pöchtrager, Sonja Prendinger and Martin Reisigl]
16–17/09/2021
Panel Sprache in Zeiten omnipräsenter Kreativität: Kreativität, Sprachpraxis und Subjektivierung in der Spätmoderne
[Language in Times of Omnipresent Creativity: Creativity, Language Practice, and Subjectivity] (GAL-Kongress 2021 [Annual Meeting of the German Society of Applied Linguistics], Würzburg/online) [with Florian Busch, Robert Niemann and Steffen Schaub]
7/12/2019
Workshop Sprache (in) der Politik: Linguistische Perspektiven auf aktuelle Entwicklungen
[Language in/of Politics: Linguistic Perspectives on Current Developments] (Österreichische Linguistiktagung [Austrian Linguistics Conference], Salzburg)
[with Helmut Gruber and Martin Reisigl]
19–20/09/2019
Panel Soziolinguistik 2019: Theorien, Schlüsselkonzepte und Zugänge
[Sociolinguistics in 2019: Topics, Key Concepts and Approaches]
(GAL-Sektionentagung 2019 [Annual Meeting of the German Society of Applied Linguistics], Halle a.d. Saale) [with Steffen Schaub].
1–5/07/2019
Workshop Ideologies of Communication: Practices, Scales, and Modes.
Vienna [co-organized with Michael Silverstein]
10/06/2019
Panel The Order of Things and That Thing Called Order: Pragmatic Inquiry as a Metapragmatic Practice
(16th International Pragmatics Conference, Hong Kong)
[with Mi-Cha Flubacher and Jonas Hassemer]
27/10/2018
Workshop Prekaritätserfahrungen: Soziolinguistische Perspektiven auf Subjekte/Praktiken in Ambivalenz, Liminalität und Krise
[Precarious Experiences: Sociolinguistic Approaches to Subjects and Practices in Ambivalence, Liminality, and Crisis] (Österreichische Linguistiktagung [Austrian Linguistics Conference], Innsbruck)
[with Mi-Cha Flubacher, Jonas Hassemer and Christian Bendl]
4–5/10/2018
Conference Sprache und Angst
[Language and Fear], Heidelberg (= annual conference of the Research Network Language and Knowledge
2018) [with Gerd Antos, Jochen A. Bär, Daniel Knuchel, Janine Luth]
16–20/07/2018
univie:summer school/GAL Research School
Metapragmatics, Language Ideologies & Positioning Practices (Universiy of Vienna) [with Mi-Cha Flubacher]
29/06/2018
Symposium Institutionelle Kommunikation (im Gedenken an Florian Menz)
[Institutional Communication (in memory of Florian Menz)]
(University of Vienna) [with Rudolf de Cillia, Helmut Gruber, Martin Reisigl]
2–3/12/2016
Conference Perzeptionslinguistische Perspektiven auf Mehrsprachigkeit: Einstellungen, Ideologien, Positionierungspraktiken
[Folk-linguistic perspectives on multilingualism: attitudes, ideologies, social positioning] (University of Dusseldorf) [with Kersten Sven Roth]
18–20/11/2016
Workshop Soziale Positionierung als sprachliche Praxis: theoretische Konzepte und methodische Zugänge
[Social positioning as a linguistic practice: theoretical concepts and methodical approaches]
(Österreichische Linguistiktagung [Austrian Linguistics Conference], Graz)
[with Mi-Cha Flubacher and Christian Bendl]
16/06/2016
Colloquium Language Ideologies: Bridging the Gap between Social Structures and Local Practices
(Sociolinguistics Symposium 21, Murcia) [with Brigitta Busch]
30/06/2011
Panel Metalinguistic Discourse on Language Contact and Globalization
(Third Conference on Language Contact in Times of Globalization [LCTG3], University of Greifswald) [with Spiros Moschonas]
26/08/2008
Panel Zugänge zu diskursiver Diversität/Approaches to discursive diversity
(AILA 2008 – 15th World Congress of Applied Linguistics, Essen) [with Ingo Warnke]
6–8/09/2006
Panel Methoden der Diskurslinguistik nach
Foucault
(41. Linguistic Colloquium, Mannheim) [with Ingo Warnke]
22–24/09/2005
Panel Textdesign und Textwirkung in der
massenmedialen Kommunikation
(Annual meeting of the Gesellschaft für Angewandte Linguistik, Koblenz) [with Kersten Sven Roth]
17–19/02/2005
International Conference Perspektiven der
Jugendsprachforschung/Current Developments in Research into the Language of Young People
(Zurich) [chair of Christa Dürscheid]
Winter semester 2001/02
Lecture series Streitfall Sprache – Sprachkritik als
angewandte Linguistik?
(University of Freiburg) [with Kersten Sven Roth, Beate Leweling and Dagmar Frohning]
Supervision of Doctoral Theses
Editorial Work
As of 2019 Series editor of
Sprache im Kontext/Language in Context (
De Gruyter), with Monika Dannerer and Eva Vetter.
As of 2019 Member of the editorial board of
Zeitschrift für Rezensionen zur germanistischen Sprachwissenschaft (ZRS) [Journal for Reviews in German Linguistic Studies] (De Gruyter)
As of 2019 Member of the editorial board of the journal
Terra Linguistica (Peter the Great Polytechnical University St. Peterburg)
As of 2019 Member of the editorial board of the book series
Grapholinguistics and Its Applications (ed. Yannis Haralambous, Fluxus Editions, OpenAccess)
As of 2022 Member of the editorial board of the journal
Sociolinguistica (De Gruyter)
As of 2022 Member of the extended editorial board of the book series
Edinburgh Sociolinguistics
(ed. Paul Kerswill and Ana Deumert, Edinburgh University Press)
Quality Assurance
Project consultancy
Member of the external board of the JSPS research project
Contrastive German/Japanese media linguistics (Manabu Watanabe/Noriko Okamoto/Masahiko Koga, Tokyo),
April 2006 to March 2009; Cooperating partner of the Sparkling Science project
My Literacies. Approaches to literacies in multimodal and multilingual contexts – The view of the child (Nadja Kerschhofer-Puhalo/Werner Mayer, Vienna),
as of August 2014;
Cooperating partner of the SNF projekt
What's up, Switzerland? Language, Individuals, Ideologies in Mobile Messaging (Elisabeth Stark, Christa Dürscheid, Zurich; Federica Diémoz, Neuchâtel;
Silvia Natale, Chrispin Thurlow, Bern; Beat Siebenhaar, Leipzig), as of January 2016
Further information
Conference peer-reviewing
G21C – Grapholinguistics in the 21st Century, Paris;
SS 23 – 23st Sociolinguistics Symposium, Hong Kong;
AILA 2011 – 16th World Congress of Applied Linguistics, Beijing (strand
Sociolinguistics);
7th International Conference on Language Variation in Europe (
ICLaVE 7), Trondheim;
8th International Conference on Language Variation in Europe (
ICLaVE 8), Leipzig; Conference of the
Association for Language Awareness (ALA) 2016, Vienna.
Scientific Societies and Research Networks
Research Network Methods and practice of contrastive discourse linguistics (KoDiL) (University of Greifswald, University of Szczecin) [associated member]
Academic Committees and Management (Selection)
As of 2024Speaker of the section Language, Culture and Society of the Doctoral School of Philological and Cultural Studies, University of Vienna
As of June 2017Deputy head of the Department of Linguistics, University of Vienna
Oct. 2016 to Oct. 2018Co-chairman of the professorial council of the Faculty of Philological and Cultural Studies, University of Vienna
As of Oct. 2016Faculty conference of the Faculty of Philological and Cultural Studies, University of Vienna (full member as of Oct. 2018)
As of Oct. 2016Studies conference of the Directorate of Studies for Musicology and Linguistics (SPL 16), University of Vienna (permanent member)
November 2006 to June 2011Board of the Faculty of Arts and Social Sciences, University of Zurich (delegate of the non-professorial academic staff)
November 2006 to February 2013Vereinigung Akademischer Mittelbau der Universität Zürich (VAUZ) [Association of the Non-Professorial Academic Staff of the University of Zurich] (November 2006 to June 2011: member of the board)